What’s the implication of Google Jobs on the Recruitment Industry? [Blog]
August 8, 2018 - 2:33 pm
Recently Google Jobs was introduced into the UK. Having already been implemented across various different countries such as Spain and some countries in Africa it’s claimed to have already found jobs for millions across 2 different continents. Google Jobs already has listings from major job websites including Reed, Guardian Jobs, Haymarket and Totaljobs.com. However one significant website that has refused to be involved with Google Jobs is the biggest in the world, Indeed. They said it’s move not to participate in the programme was “the best decision for job seekers”, even though this means Indeed’s listings will appear further down in search results than those of other firms.
Google Jobs is a type of search engine which allows candidates to search for job vacancies that they believe they would be suitable for. Jobs go on to Google meaning more exposure for candidates than potentially a client could get on their own. Google Jobs has search criteria which a candidate must fill out prior to searching in order for the engine to refine its search on the parameters set. Such criteria include things like distance from your address, salary, hours and the job title. So for a candidate it’s very useful, but from the perspective of a client how does it work? Google Jobs pulls job vacancies off websites as long as they meet certain guidelines, this is know as being an aggregator (Like Indeed). For more information on the guidelines and what they include follow the link : https://developers.google.com/search/docs/data-types/job-posting
So what does this mean for Job Seekers? It’s now easier than ever to find a role thats not only specific for you, but meets all your demands as Google Jobs cross references your search criteria against every job board that is listed with itself. The feature is activated when users search for terms such as “jobs” in Google’s main search engine, giving users the option of clicking through to Google for Jobs. When you search for “jobs near me,” “teaching jobs,” or similar queries in English in the U.K., you’ll then have the option to click through to a feature that allows you to explore jobs from across the web that meet your unique needs. You can access salary information, reviews and ratings of the employer and different options to apply for a job, or use a location filter to see jobs in the areas that are convenient for you. Thanks to Google Maps, if you’re signed in, you’ll even be able to see how long it would take to commute to a job from your home.
All in all it looks like the way in which Job Seekers find positions is changing. No longer does it require the candidate to scour the Internet finding the perfect position. Instead that position now finds you! Obviously at the moment with Google Jobs being a free service to job boards everyone benefits most of all candidates. However with the likely prospect of Google Jobs charging for various job boards to use it’s service we could see larger sites like Reed and Totaljobs.com leave Google Jobs and go solo like Indeed. So perhaps Google Jobs will be used in times when Employment is at it’s lowest to make sure candidates are finding work as fast as possible, hence when most Job Boards are using it now. But perhaps in time we could see a shift and Google Jobs becomes less successful as it is currently. It’s times like these that Recruiters must be prepared for and have the relevant infrastructure in place to tackle recruitment issues like lack of candidates.