How to write a testimonial: Candidate testimonial examples

Are you looking to leave a testimonial about your experience with an agency?

There is no right or wrong when it comes to writing testimonials, as they are all personal to your experience. However, if you’ve not done it before and not really sure how to word your experience, or what to say, here’s some advice followed by examples of testimonials we’ve received in the past:

1. Be honest about your experience:

What is the main purpose of a testimonial? It’s to share your experience with someone who is looking to use the same service. Testimonials for recruitment services are mainly used by people looking for recommendations of which agency to sign up with, especially those who’ve never used one before so your testimonial should reflect your true thoughts and feelings. Remember that you should never post false information as this can be very misleading. 

2. Start with an introduction:

Begin your testimonial with a brief introduction about why you initially contacted the agency, this could be due to looking for your first job or being made redundant for example.

3. Share your experience:

This is where you talk about your personal interactions and dealings with the agency. In this part of the testimonial talk about how the service benefitted you, solved a problem you had or positively impacted your life. 

4. Use examples:

To support your testimonial you can use real-life examples or comparisons. Maybe you’ve used the same service elsewhere and had a completely different experience, this is where you can emphasise on the elements of your testimonial where you are highlighting why you recommend the service.

5. Be consise:

When writing your testimonial try and keep it straight to the point. The shorter your testimonial, it’s more likely that it will be read by more people. Focus on the key benefits this service provided, the ones that went above and beyond your expectations as this will make your testimonial stand out from the rest.

6. Address potential concerns:

Include any hesitations or concerns you had prior to trying the service, for example, if you’d never used it before and had heard mixed opinions. This will help those who may be looking to use an agency, but have a particular concern, and by mentioning how your concerns were overcome, they will be able to better decide if this will be right for them.

7. Think about the target audience:

For a candidate testimonial, you are aiming at other people like yourself who are looking to use the service to find work, so remember to write it in a way that appeals to those people. Otherwise, people won’t be able to relate to what you’re saying.  

Why are online reviews important?

49% of consumers trust online reviews as much as personal recommendations

The average consumer reads 10 reviews before trusting a business

 74% of consumers say that reviews increase trust in a company

Remember that everyone has good and bad experiences when using a service for the first time. And a particular service may not be the right choice for everyone, but by keeping your testimonial honest to your personal experience, you will help those who are curious to make the right decision for them.

Here are some examples of reviews we have received:

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