You might have worked with recruitment agencies before, but have you ever partnered with one that has its very own in-house marketing team? If not, you could be missing out on game changing advantages when it comes to attracting top talent.
What does this mean for you?
More visibility, less cost: No need to outsource a marketing agency to advertise your vacancies – we handle it for you!
An ad budget on us: We allocate a budget to paid advertising to promote your roles, meaning your vacancies reach more job seekers without costing you extra.
No upfront costs: Unlike internal recruitment, where you’re paying for ads from day one, you don’t spend a penny until we place the right candidate with you.
Unmatched social reach: We own and manage 34 job groups on Facebook, giving you instant access to over 270,000 active job seekers – for free!
Meet the team!
What do we do?
Our inhouse marketing team works behind the scenes to ensure your job vacancies get the attention they deserve. From eye-catching job adverts to high-impact social media campaigns, we strategically promote your roles to attract the best talent.
Here’s how we make your vacancies stand out:
- Posting job adverts across our website & major job boards
- Designing promotional flyers & video adverts
- Promoting open days & inductions
- Managing social media content across Facebook, LinkedIn, Instagram & TikTok
- Creating email campaigns to target job seekers
But that’s not all! We also:
- Manage website content & administration
- Order banners to advertise directly outside your sites
- Run our Hero of the Month competition to boost engagement
- Create marketing reports to track job performance & optimise strategies
- Manage 34 Facebook job groups reaching thousands of active job seekers
- Organise job centre & job fair campaigns to widen your talent pool
Our Facebook Presence
To ensure your vacancies get the best exposure, Facebook is one of our strongest recruitment tools – bringing over 5,000 job seekers to our website every month!
At Essential, we don’t just post in job groups, we own and manage our own exclusive Facebook Job Groups, giving us (and you!) a unique advantage:
✅ Full control over content – No competing job posts from other agencies or employers, ensuring your vacancies get maximum attention.
✅ 24/7 job visibility – We schedule posts for evenings & weekends, reaching job seekers who aren’t active during standard working hours.
✅ Priority positioning – We can pin your job posts to the top of the group and feature your vacancies in the cover photo, keeping them highly visible.
✅ Instant posting – No waiting for admin approval like other groups, your job goes live instantly for immediate reach.
✅ Active & engaged audience – Many job groups have become dormant since the pandemic, but we keep ours active and thriving.
✅ Completely FREE exposure – We reach thousands of job seekers at no extra cost to you!
Where do we advertise?
Celebrating our hardworking agency workers!
Every month, our clients across all Essential branches nominate an agency worker who has gone above and beyond in their role. It’s our way of recognising dedication, reliability and hard work!
How it works:
- We run a week long competition on Facebook, where our followers vote for their winner
- The winner receives a £50 voucher & a winner’s certificate as a token of appreciation.
- Our Hero of the Month competition reaches up to 30,000 people every month – giving well-deserved recognition to those who make a difference!
Giving back to our communities
At Essential, we’re proud to support charities across South Yorkshire & the Midlands, raising around £2,500 each year through our Dress Down Fridays – a simple but meaningful way for our team to give back.
But we didn’t want to stop there! In 2021, we launched an initiative to help our clients support the causes closest to their hearts. Each month, a client has the opportunity to donate £100 from our fundraising pot to a charity of their choice.
Want to get involved? Contact our Marketing Manager, Emma Coleman at emma.coleman@essentialrecruitment.co.uk to find out how your company can take part.
Video Marketing
Since joining our Marketing team in 2021, Tom has been putting his expertise in video editing and graphic design to work, creating engaging video content to advertise your vacancies.
🎬 Why video?
We’ve seen incredible success in placing candidates through video job adverts! By offering a real insight into the working environment and role expectations, candidates can make more informed decisions before applying. This has helped reduce early dropouts and site walk-offs, ensuring the right people step into the right roles.
Here’s a behind-the-scenes look at the video creation process for a new client! 👀📹
Here some of the successes we’ve experienced since using video content, we have shown below how many online applications were received after the video content was posted, this does not include how many people called or texted in about the position:
Onsite Visits
Over the years, our Marketing team has taken a more hands-on approach to supporting our clients, working closely with you to enhance your recruitment strategy.
By attending onsite visits and meetings, we can gain first-hand insight into your work environment, role expectations and company culture. This allows us to create engaging photo and video content that brings job opportunities to life.
With a deeper understanding of each role, our team can effectively showcase your vacancies to job seekers, ensuring we attract the right candidates and set clear expectations from the start.
Animated Content
Looking for a fresh and engaging way to advertise your roles?
Tired of the same old job ads blending into the background?
With Tom’s expert drawing and animation skills, we can create eye-catching animated adverts that bring your vacancies to life! Grabbing the attention of job seekers and making your roles stand out!
At Essential, we believe in investing in our team’s growth, which is why we’re supporting our marketing department through apprenticeships. Our Assistant Marketing Manager Natalie, is currently studying a Level 6 Chartered Manager Degree Apprenticeship at Sheffield Hallam University, equipping her with the skills and knowledge to step into a managerial role within the department. By nurturing talent from within, we’re strengthening our marketing efforts and ensuring continued innovation in how we support our clients and candidates.
“I’ve been using agencies for years and I’ve not seen anything like this from an agency or worked with an agency with an in-house marketing department.”
Feedback from a new client
With our marketing expertise, your vacancies don’t just get posted – they get noticed!
