Area Sales Representative, Greater Manchester

Area Sales Representative – Capital Equipment

Territory: Manchester & Stockport (M & SK postcodes)
Salary: Up to £35,000 Basic + Uncapped Commission
OTE: £50,000 – £70,000+ per annum
Hours: Monday to Friday, 8am – 5pm

An exciting opportunity has arisen for an ambitious and commercially driven Area Sales Representative to join a well-established business within the capital equipment sector. Covering the Manchester and Stockport territory, you will be responsible for developing new business opportunities and managing existing customer relationships across a range of industries.

This role is ideal for a sales professional with experience in plant machinery, construction equipment, forklifts, cranes, agricultural machinery, or other capital equipment sales environments.

Key Responsibilities of an Area Sales Representative:

• Manage and grow sales within the assigned Manchester and Stockport territory.
• Identify and develop new business opportunities through proactive prospecting.
• Maintain and strengthen relationships with existing customers.
• Promote and sell capital equipment solutions to a wide range of clients.
• Conduct customer visits, product demonstrations, and sales presentations.
• Understand customer requirements and provide commercially viable solutions.
• Structure deals using finance packages, including Lease and Hire Purchase (HP) agreements.
• Work closely with customers to make equipment purchases affordable and accessible.
• Achieve and exceed individual sales targets.
• Maintain accurate records of sales activity and pipeline management through CRM systems.

Requirements of an Area Sales Representative:

• Proven track record in field sales or territory sales.
• Experience selling capital equipment is highly desirable.
• Previous experience within plant machinery, excavators, forklifts, cranes, construction equipment, or similar sectors would be advantageous.
• Strong understanding of equipment finance options, including leasing and hire purchase.
• Ability to build long-term customer relationships and generate repeat business.
• Commercially minded with excellent negotiation and closing skills.
• Self-motivated and capable of managing a territory independently.
• Full UK driving licence.

Benefits Package:

• Basic salary up to £35,000 per annum
• Uncapped commission structure
• Realistic OTE of £50,000 – £70,000+
• Company vehicle/car allowance (if applicable)
• Pension scheme
• Ongoing product and sales training
• Monday to Friday working pattern
• Long-term career progression opportunities

This is an excellent opportunity for a motivated sales professional looking to join a growing organisation where high performance is recognised and rewarded.

To apply please either:

• Call Charlie on 0333 99 66 988 between the hours of 8am – 5pm Mon to Fri
• Email your CV to apply@essentialrecruitment.co.uk

This role is being advertised by Essential Recruitment and Professional, a recruitment agency.

Due to the high volume of applications we receive, we are unfortunately unable to provide individual feedback to all applicants. If you have not heard from us within 3 working days of submitting your application, please assume that your application has been unsuccessful on this occasion. We thank you for your interest and encourage you to apply for future vacancies that match your skills and experience.